Fashion isn’t just for girls!

If I asked you to explain to me what you think Japanese fashion looks like, you would most likely tell me about young girls in Harajuku, wearing dramatic clothes with bright colours and frills. However, not only women get to experience the wonders of the street style districts in Tokyo. Men also experience the many subtypes of fashion that I have been discussing throughout the progression of this blog and use fashion as a way to express themselves just as equally as women do.


So let’s begin discussing the subtypes of Male fashion in Japan: 

Genderless Kei:
This subtype of Japanese fashion is a fairly new trend that has been gaining popularity during the 2010’s. It features males and females wearing whatever clothes that they feel expresses their identity, regardless of their intended gender. This androgynous trend  has taken Tokyo’s streets by a storm. Many men wear dresses and Lolita/kawaii objects (see previous posts) to express their genderless style.


Visual Kei:
Eyeliner, leather jackets and punk rock hairstyles, all are the key items needed for a successful Visual Kei outfit. Inspired by J-rock (Japanese rock), this subtype of Japanese fashion is very punk inspired and can be seen on the streets of Japan.


Gyaruo is the male version of Gyaru (mentioned in a previous blog). They sport bleach blonde hair, tanned skin and youth/beach inspired clothing. They believe in glam shopping and care a lot about appearance. Gyaruo can be seen shopping in the district of Shibuya.

Street Kei: 
Inspired by US trends, the street Kei trend follows closely to hiphop and down town trends in the USA. They remain neat and designer labeled, but also have an element of casual/street attire. This subtype is greatly influenced by American popular culture and lacks in its own unique attributes like other Japanese fashion styles.


Mode Kei:
Mode Kei is a casual street style. What sets this subtype apart from others, is that every piece of clothing is designer. They stroll the streets of Tokyo in brands like Gucci, Prada and Dior. They bring bold, statement pieces to the streets of Tokyo and usually are the trend-setters in the Japanese fashion industry.

Although there are many types of male fashion, in this post I have explored a few key types for you to learn. This post was in response to a question I received about why I have not represented many males in my posts about fashion. I hope this is a sufficient response, but as always, if you have any questions please ask and stay tuned for more 🙂


3 Replies to “Fashion isn’t just for girls!”

  1. Awesome. I think these examples are more creative and adaptable for a wider demographic. Mode Kei looks very much like something you would see on the catwalk at a fashion show in Paris or New York. Do you think this fashion style is inspired by the fashion houses, or that they are inspired by Japanese street culture?


  2. Interesting read, makes me wonder if and how these styles have seasonal variations – not just weather related for e.g cherry blossom season, japanese new year and other festivals etc (like kanzashi worn by geisha/maiko)


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